Marketplace platforms are becoming the preferred model for online retail. Instead of operating individual online stores, sellers join large platforms with millions of buyers.
This ecosystem benefits both sellers and consumers. Sellers gain instant access to traffic, while customers enjoy a wide selection of products, fast delivery, and transparent reviews.
Marketplace algorithms also help match buyers with relevant items, increasing sales through personalized recommendations.
As e-commerce continues to expand, marketplace platforms will remain at the center of digital trade.
